EP003: Teach your prospects by creating Catalytic Courses
Your prospects want to embrace your solutions but are experiencing decision inertia. In this episode, you'll learn how to use Catalytic Courses to help them decide.
You might have done all the work getting your prospects to know, like, and trust you. For some reasons, they are still undecided whether to do business with you. To get them to embrace your solutions, you need to give them a "boost". A boost, according to Behavioral Economist, is to equip your prospects with domain-specific competences to help them make informed decisions. We call this boost a Catalytic Course. In this episode, you'll learn the how to use Catalytic Courses to give your prospects a boost and help them decide to embrace your solutions.